Student Project created for a continuing education course at the School of the Visual Arts Interaction design program.
This series of design artifacts proposes a digital product for the client Lonely Planet. Specifically this project included: 15+ user interviews, 3 generated personas, ecosystem and competitive analysis, card sorting exercises, MVP analysis, site map, features & functionality matrix, user flows and detailed annotated wireframes. The five week process concluded with a client presentation where this proposal was chosen as one of the top three out of twelve.
The sequence of activities and design artifacts that are presented here have become standard practice for approaching all types of projects for both internal and external clients. This sequence of deliverables creates the conditions for success by facilitating early buy-in from stakeholders, visible thinking, and the kind of research-based design process that ensures a user-centered product.